In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths about contemporary B2B advertising and marketing. We discuss how the purchasing journey is now totally fragmented as well as the manner in which neighborhood structure can aid marketers retake contr… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other facts about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and the manner in which community building can help online marketers retake control of the discover… Read More